Unless you’ve been under a rock you already know what’s up. You’ve read a dozen reviews, watched countless tutorials/unboxing videos, and now you’re here. The Barbadian Pop/R&B/DanceHall Superstar BadGalRiRi aka Rihanna launched her cosmetic line, Fenty Beauty early late last week. She sent her navy into a frenzy and because of them (and beauty junkies) the Fenty Beauty display in Sephora’s everywhere are practically empty. I called seven location in and outside of my area to hunt down my foundation shade and they were all completely sold out of the line. They maybe had one or two of each item in stock outside of the foundations. That alone to me is impressive and I love that brown girls showed so much support for a line none of us knew was even good yet. That’s the kind of support our community needs!
If you don’t follow me on Instagram, you must not have seen my Fenty Beauty demo video. Check it out below before I tell you what or may not be going back to the store.
Yes, the packaging is beautiful. It’s well thought out and works for the everyday woman. I try to review items as the primary consumer sees them, not as the professional makeup artist that I am. Because the truth is we see two totally different things. The woman I was before I became a Pro Makeup Artist loves this line. It’s practical and something the teacher, nurse or the mom can use quickly before their morning duties whisk them away. Lastly, am I the only one or does the color scheme give you Yeezy/ KKW vibes? That’s the only thing that made me raise an eyebrow. If Kim wanted to make a real line I imagine it would look something like this. Rihanna beat her to it and I ain’t mad at her. I mean, the Kardashians stay inspired by/built their fame on black culture so….yeah. She’ll be alright.
Fenty Beauty Pro Filt’r Instant Retouch Primer
Packaging? Bomb. It feels expensive (at least to me) not only holding the bottle in my hand but the product in itself. The primer was the one thing I was sure to hate, but it happens to be one of my favorite items. When it comes to skincare/ prep products and sometimes foundations, relying on reviews to determine whether it will work for you or not is pointless. Everyone’s skin is different, from the texture to the oil we carry in our skin. You have to try everything out for yourself and hopefully, it works well for you like it has for me. I purchased the primer because I was on the hunt for a new one anyway. The issue I’ve been having lately with primers is that they’re either too drying to too greasy. On my skin, Fenty’s primer was the perfect marriage between the two! My skin felt smooth, matte, yet moisturized at the same time. I absolutely love it. I highly recommend it to anyone experiencing similar issues stated above.
Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation ( Shade #390)
First, let me say I think I deserve mad props for making a foundation sample from Sephora look dope for the blog. When I stopped by the counter EV-ER-RY brown shade was sold out. Every single one and most of the sample/display bottles were empty. I grabbed the closest shade available and from the look of it when I tried it in the store, it was pretty spot on. As you can see in the video, it’s extremely red. I did have one other sample (one shade lighter than this one) and that was a no-no! It made me look so ashy; it was too cool. Unfortunately, I don’t have images of it. Forgive me. It’s gone, and I’m not putting myself out there like that.
Pro Filt’r is a medium coverage foundation and has a beautifully soft, matte finish as it claims. I have to agree that it feels like your own skin; you can rub it, and touch your face with little to no transfer. However, I also have to agree that something is off with the undertones. The foundations with cool undertones were too cool, and warm undertones were too warm! Don’t lie, y’all now I was looking a little Oompa Loompa-ish in my video. However, it was also brought to my attention that it was done purposely to provide options for people with underrepresented skin tones. This requires a whole new post on color theory; not today. Ultimately, I made it look it well at the end. As a pro artist, I can make almost anything work. For the everyday woman, take home at least 3 samples and wear each one for at least 8 hours to make sure that does not oxidize on your skin. From there, you should know which one to buy confidently.
(For those who don’t know what it means for your foundation to oxidize: Just like apples and other fruit will turn brown when exposed to the oxygen in the air, foundation can turn a shade or two darker (or more orange) on your skin over the course of the day.)
While I loved the feel and the finish, I don’t have time to make foundation work. Maybe I’ll try again in a few months when more shades are available at least sample. I guess you can say my review on the foundation is inconclusive until Y’all stop buying everything up. I’m not rich yet, and ordering online just to send them back if they don’t work ain’t in my budget. (tbh)
Fenty Beauty Shimmer Skinstick Match Stix – RUM
So, this one the only item YouTube, ShamelessMaya made me buy. In her demo, it gave her the prettiest, natural glow. I had to try it for myself and the conclusion is…I love it! It’s not as creamy as I’d like it to be, but maybe that’s what contributes to its staying power. I found it best to apply them directly to the skin from the tube and blend it out with your fingers. Trying to blend it with a brush didn’t move it enough for me and left the product concentrated in one area. If you don’t mind using your fingers or the matte finish, try it out. It looks great and gives you a “glowing from the inside” pregnancy glow…without the baby.
I did not buy the Concealer Match Stix because I could tell in the store that I would not like it. Again, it’s not creamy as and when applying it to my under eye I felt a lot of tugging. We all know that leads to premature wrinkles and I don’t want a matte, dry concealer setting in the wrinkles it would create. I’m hoping a creamier formula is added to the collection later on. I know RiRi is paying attention to our reviews and I hope she listens. We need a tad bit more moisture girl.
Fenty Beauty Killawatt Freestyle Highlighter – Ginger Binge & Moscow Mule
I. LOVE. IT. It pairs perfectly with my favorite #10 blush by black| Up Cosmetics. Which is also a very warm, ginger or brick color as well (without the shimmer). Pop this on top of that and for me it was magic. I didn’t find it to be any better or worse than the highlighters I use now. The consistency is nice, not too powdery, etc. I mean, it’s a highlighter, I don’t know what more to add. It’s beautiful!
Fenty Beauty Universal Lip Luminizer – Gloss Bomb
Again, pre-Pro MUA Rebecca B. Wade (full name flow) would’ve been all over this. Gloss bomb is perfect for the makeup minimalist who just doesn’t have time or care to have a million lip products. This is the “gloss and mascara only” girl. Love the packaging of course, but outside of that, it’s just a nice gloss. I wasn’t wowed by it, but I wasn’t underwhelmed with it either. It’s simply a nice gloss. The size is perfect size because most of my glosses are too damn long and poke out of/fall out of my pockets. You won’t have that issue here.
Overall I’m thoroughly pleased with Fenty Beauty. It seems as though Rihanna really took her time developing the line. Its soft enough to appeal to the everyday woman and with a touch of badass. She could’ve gone Kim K or Kylie and slapped her name on lip/glow kits to sell online. Where I feel Rihanna could cut corners, she didn’t and for that I commend her. I’m can’t wait to see what she adds next to the collection and I only see this getting better over time. Those who aren’t believers now will be later.
Lastly…shout out to all the brown girls who cleared shelves in Sephora across the nation. If we want her to add more items and reformulate some of these products we have to support. This goes for brands big or small. When I first started doing makeup, I was terrible. However, it was the people who paid me anyway that allowed me to grow and gave me the tools I needed to become the artist I am now.
Bee’s Favorite items: Killawatt in Ginger Binge & Moscow Mule & Pro Filt’r Instant Retouch Primer.
I know a lot of you were waiting for my review, and I hope I didn’t disappoint. What did you purchase from Fenty Beauty? What did you love & what do you return? If you love me, please, baby please comment below. =)